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Consumers Extract Meaning from Products, Such as Deodorant, Toothpaste, and Shampoo

Question 72

Multiple Choice

Consumers extract meaning from products, such as deodorant, toothpaste, and shampoo through engagement of what rituals?

A) Divestment rituals
B) Social rituals
C) Exchange rituals
D) Purchase rituals
E) Grooming rituals

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