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    Consumer Behavior Study Set 4
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    Exam 12: Self-Concept and Personality
  5. Question
    Involves Giving Non-Humans Human-Like Traits
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Involves Giving Non-Humans Human-Like Traits

Question 4

Question 4

Multiple Choice

involves giving non-humans human-like traits.


A) Brand personification
B) Brand anthropomorphism
C) Brand dimensionality
D) Brand diversification
E) Brand extension

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