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    Consumer Behavior Science
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    Exam 11: The Role of Personality and Self-Concept
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    Is a High Self-Monitor More Likely to Be Persuaded by Image-Based
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Is a High Self-Monitor More Likely to Be Persuaded by Image-Based

Question 77

Question 77

Essay

Is a high self-monitor more likely to be persuaded by image-based marketing appeals or factual/functional-based marketing appeals? Why?

Correct Answer:

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High self-monitors are show lots of conc...

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