Seeing Ads for Extremely Expensive Store (E

Multiple Choice

Seeing ads for extremely expensive store (e.g., Tiffany's, Saks Fifth Avenue) activates these concepts in memory and changes the way consumers think about ordinary retail stores for a brief period of time: ordinary stores seem inexpensive.This is an example of:

A) a contrast effect
B) proactive associative interference
C) an assimilation effect
D) an thin slice theory effect
E) a distraction effect