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    The Leadership Experience
  4. Exam
    Exam 13: Creating Vision and Strategic Direction
  5. Question
    At Pottery Barn, a Thick $24 Bath Towel Is Icon
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At Pottery Barn, a Thick $24 Bath Towel Is Icon

Question 22

Question 22

Multiple Choice

At Pottery Barn, a thick $24 bath towel is icon of the company's aspiration--- design, quality, and price. This is an example of:


A) vision.
B) synergy.
C) value.
D) discovery.

Correct Answer:

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