Question 1

Dr.Franklin, a marketing professor, wants to enter students' grades on his computer and be able to calculate averages and weight various test scores to find students' overall grades.What software is best suited to accomplish this task?

Accepted Answer

A)  CAD program 
B)  graphics 
C)  accounting 
D)  spreadsheet 
E)  communication

Question 2

Numerical or verbal descriptions that usually result from measurements of some sort are known as _____.

Accepted Answer

A)  information 
B)  statistics 
C)  software 
D)  frequency distributions 
E)  data

Question 3

A database is a single collection of data stored in one space that can be used by people throughout the organization to make decisions.

Accepted Answer

A) True 
 B)False

Question 4

The part of a business report that describes the problem to be studied is the _____.

Accepted Answer

A)  statistical section 
B)  introduction 
C)  body of the report 
D)  recommendations 
E)  conclusions

Question 5

To get on the Internet, you need a computer, a modem, and a(n) _____.

Accepted Answer

A)  3 inch disk 
B)  laser disk 
C)  link from your employer 
D)  Internet service provider 
E)  password from the government

Question 6

Google and Yahoo! are both examples of _____.

Accepted Answer

A)  Internet service providers 
B)  web search engines 
C)  information terminals 
D)  databanks 
E)  web communicators

Question 7

Problems in collecting data include

Accepted Answer

A)  costs, mistakes, and accuracy. 
B)  costs, forecasts, and predictions. 
C)  storage, personnel, and completeness. 
D)  judgments, mistakes, and accuracy. 
E)  forecasts, judgments, and completeness.

Question 8

How might the information needs of a marketing manager differ from those of an operations manager?

Accepted Answer

The answer of How might the information needs of a...

Question 9

Larry and his staff of leather experts are well-known for their ability to create custom-made, high-quality leather goods.Larry knows that he could increase his profits considerably by setting up a website, but he and his staff have minimal computer skills.Larry's best option is to

Accepted Answer

A)  hire an entire new technology staff to create and maintain a website in-house. 
B)  outsource the design and maintenance of the website so that he and his team can focus on producing leather goods. 
C)  spend the money on traditional advertising in other states to expand his business. 
D)  create a crude website by himself that will provide an online image for his firm. 
E)  send two of his employees to technical school to study website design and programming, and then eventually have them construct the website.

Question 10

Christopher notices that his Discover Card statement gives the company's web address (Discovercard.com) and directs him there to pay his bills and answer his questions.What e-business strategy is Discover employing with this reference to its website?

Accepted Answer

A)  increasing revenue streams 
B)  decreasing expenses 
C)  selling additional services such as fraud insurance 
D)  reallocating its revenue stream 
E)  decreasing revenue streams

Question 11

What opportunities does e-business provide for today's business managers?

Accepted Answer

The answer of What opportunities does e-business provide for today's...

Question 12

An intranet is usually available only to employees in a firm and requires a user name and password to access the site.

Accepted Answer

A) True 
 B)False

Question 13

In his position as administrative manager of Crumble Plastics Company, Kevin Crumble's primary concern is

Accepted Answer

A)  the cost of producing each of the firm's goods. 
B)  current legislation and court decisions that affect employment practices. 
C)  new and projected promotional campaigns. 
D)  financial ratios. 
E)  the overall management of the organization.

Question 14

Keyser Corporation uses technology to automatically transfer files and notes to appropriate personnel so information about new sales opportunities can be distributed.This application of technology is best described as _____.

Accepted Answer

A)  a moving database 
B)  customer recruiting software 
C)  a sales force automation program 
D)  a management information system 
E)  hypertext transfer protocol

Question 15

Ruby Tuesday wants to send a letter to all of the winners of its recent free-lunch promotion, but the manager wants all the letters to be personalized.What type of software will be most efficient in creating personalized letters for each of the fifty winners?

Accepted Answer

A)  spreadsheet 
B)  desktop publishing 
C)  accounting 
D)  communications 
E)  word processing

Question 16

McDonald's and Burger King share a similar ____ because they offer about the same products and need about the same type of employees.

Accepted Answer

A)  business-to-business model 
B)  marketing campaign 
C)  business model 
D)  hierarchy of service 
E)  background

Question 17

Providing information that customers want through a corporate website can reduce total expenses.

Accepted Answer

A) True 
 B)False

Question 18

External sources for collecting data are used because the cost is usually quite low.

Accepted Answer

A) True 
 B)False

Question 19

A firm's information database and available financing would be considered internal forces that affect the development of e-business.

Accepted Answer

A) True 
 B)False

Question 20

Data are always in numerical form.

Accepted Answer

A) True 
 B)False

Exam 14: Understanding Information and E-Business

Dr.Franklin, a marketing professor, wants to enter students' grades on his computer and be able to calculate averages and weight various test scores to find students' overall grades.What software is best suited to accomplish this task?

Numerical or verbal descriptions that usually result from measurements of some sort are known as _____.

A database is a single collection of data stored in one space that can be used by people throughout the organization to make decisions.

The part of a business report that describes the problem to be studied is the _____.

To get on the Internet, you need a computer, a modem, and a(n) _____.

Google and Yahoo! are both examples of _____.

Problems in collecting data include

How might the information needs of a marketing manager differ from those of an operations manager?

Larry and his staff of leather experts are well-known for their ability to create custom-made, high-quality leather goods.Larry knows that he could increase his profits considerably by setting up a website, but he and his staff have minimal computer skills.Larry's best option is to

Christopher notices that his Discover Card statement gives the company's web address (Discovercard.com) and directs him there to pay his bills and answer his questions.What e-business strategy is Discover employing with this reference to its website?

What opportunities does e-business provide for today's business managers?

An intranet is usually available only to employees in a firm and requires a user name and password to access the site.

In his position as administrative manager of Crumble Plastics Company, Kevin Crumble's primary concern is

Keyser Corporation uses technology to automatically transfer files and notes to appropriate personnel so information about new sales opportunities can be distributed.This application of technology is best described as _____.

Ruby Tuesday wants to send a letter to all of the winners of its recent free-lunch promotion, but the manager wants all the letters to be personalized.What type of software will be most efficient in creating personalized letters for each of the fifty winners?

McDonald's and Burger King share a similar ____ because they offer about the same products and need about the same type of employees.

Providing information that customers want through a corporate website can reduce total expenses.

External sources for collecting data are used because the cost is usually quite low.

A firm's information database and available financing would be considered internal forces that affect the development of e-business.

Data are always in numerical form.