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    Exam 15: Developing Integrated Marketing Communications
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    The Most Expensive but Most Adaptable Method of the Promotion
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The Most Expensive but Most Adaptable Method of the Promotion

Question 66

Question 66

Multiple Choice

The most expensive but most adaptable method of the promotion mix is


A) sales promotion.
B) advertising.
C) direct mail.
D) personal selling.
E) publicity.

Correct Answer:

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