Borden, Inc

Multiple Choice

Borden, Inc.wants to develop a new line of great tasting, low-calorie, low-fat, and low-cholesterol processed cheese products.The managers are studying whether demand is strong enough and whether the new line will yield a favorable return on investment.The managers are currently in which phase of new product development?

A) idea generation
B) product development
C) test marketing
D) screening
E) business analysis