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    Exam 12: Creating and Pricing Products That Satisfy Customers
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    The Part of a Brand That Can Be Spoken-Letters, Words
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The Part of a Brand That Can Be Spoken-Letters, Words

Question 193

Question 193

Multiple Choice

The part of a brand that can be spoken-letters, words, numbers, and/or pronounceable symbols-is called a _____.


A) trademark
B) brand mark
C) brand name
D) brand
E) generic mark

Correct Answer:

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