If a Customer Has Moderate Loyalty Toward Heinz Ketchup, She

Multiple Choice

If a customer has moderate loyalty toward Heinz ketchup, she likely will

A) buy the product in greater quantities.
B) shop around for the best price for that good.
C) perceive the product as having the same quality level as competitive brands.
D) never buy another brand of ketchup.
E) purchase other products that carry the Heinz name.