Brand Names Such as Tide, Surf, Biz, and Wisk Are

Multiple Choice

Brand names such as Tide, Surf, Biz, and Wisk are effective names because they

A) suggest special characteristics and benefits of the product.
B) are easy for customers to say, spell, and recall.
C) are generic terms for detergent.
D) indicate the products' uses.
E) blend with competing brand names.