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The Maker of Oral-B Toothbrushes Is Introducing a New Electric

Question 24

Multiple Choice

The maker of Oral-B toothbrushes is introducing a new electric plaque remover and expects considerable competition.What pricing strategy would be appropriate for this maker to choose?


A) price skimming
B) penetration pricing
C) odd-even pricing
D) prestige pricing
E) psychological pricing

Correct Answer:

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