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    Exam 13: A: Creating and Pricing Products That Satisfy Customers
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    The Fact That Senior Citizens Are Charged a Lower Price
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The Fact That Senior Citizens Are Charged a Lower Price

Question 78

Question 78

Multiple Choice

The fact that senior citizens are charged a lower price at movie theaters than are younger adults is an example of ____ pricing.


A) price-lining
B) promotional
C) professional
D) differential
E) psychological

Correct Answer:

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