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If Tiger Mart Advertises a 2-Liter Bottle of Pepsi for 89

Question 268

Multiple Choice

If Tiger Mart advertises a 2-liter bottle of Pepsi for 89 cents to generate store traffic that will increase the purchasing of other items at regular prices, the grocer is using


A) reference pricing.
B) a price leader.
C) special-event pricing.
D) comparison discounting.
E) professional pricing.

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