When Pepsi Decides to Develop a New Product, It Creates

Multiple Choice

When Pepsi decides to develop a new product, it creates the product itself, determines the price the new product will sell for, decides how to distribute the product to consumers, and develops a promotion campaign to inform the market of the new product. Pepsi has created a(n)

A) marketing strategy.
B) consumer market.
C) undifferentiated approach.
D) market segmentation.
E) marketing mix.