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    Retailing
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    Exam 4: Evaluating the Competition in Retailing
  5. Question
    _____ Is a Term Used to Refer to Brands That
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_____ Is a Term Used to Refer to Brands That

Question 36

Question 36

Multiple Choice

_____ is a term used to refer to brands that are owned by the retailer.


A) Name brand
B) Retail brand
C) House brand
D) Private label brand
E) Manufacturer brand

Correct Answer:

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