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Target Has Recently Introduced Archer Farms Market as a Separate

Question 95

Multiple Choice

Target has recently introduced Archer Farms Market as a separate department in its stores.This is an example of:


A) two different independently owned retailers operating within one retail store.
B) Target allowing a national food manufacturer to set up its operations within Target's store.
C) leveraging of a famous national brand from France to operate in the U.S.
D) a private label branding strategy extended to a department.
E) reintroducing products that have strong name recognition but that have fallen from the retail scene.

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