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    Business
  3. Study Set
    Managing Quality
  4. Exam
    Exam 7: Quality and Innovation in Product and Process Design
  5. Question
    R&D-Generated Ideas Tend to Be More Incremental, or Built Upon
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R&D-Generated Ideas Tend to Be More Incremental, or Built Upon

Question 22

Question 22

True/False

R&D-generated ideas tend to be more incremental, or built upon existing designs, and are better aligned with customer needs than marketing-generated ideas.

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