Multiple Choice
The marketing action plan (or launch plan) is:
A) a schedule of activities leading up to the event.
B) a schedule of meetings of the marketing management team, leading up to the event.
C) a schedule with a list of plans.
D) a list of expenses connected with the marketing.
Correct Answer:

Verified
Correct Answer:
Verified
Q2: For volunteer organisations it is important to
Q3: No plan survives:<br>A)first steps.<br>B)first contact with reality.<br>C)the
Q4: Getting started has two aspects:<br>A)finding the venue
Q5: Cut-off date is the date on which
Q6: For larger events there are specific aspects
Q8: Events often fall into two operational styles:<br>A)international
Q9: For mega events, the essential organisation issues
Q10: The critical path through a number of
Q11: A volunteer committee may consist of:<br>A)people who
Q12: In the case of some mega events,