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Chocolate Concoctions, a Maker of High End Chocolate Candies, Decided

Question 2

Multiple Choice

Chocolate Concoctions, a maker of high end chocolate candies, decided to price its boxes of candies below the long-term market price.The decision was made to increase market share and discourage other businesses from entering the chocolate market.Chocolate Concoctions was implementing a:


A) penetration pricing strategy.
B) price lining strategy.
C) skimming price strategy.
D) variable pricing strategy.

Correct Answer:

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