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Match the Term with Its Definition

Question 37

Multiple Choice

Match the term with its definition.
-A technique that uses a particular competitor as a model in setting prices


A) average pricing
B) follow-the-leader pricing strategy
C) freemium strategy
D) markup pricing
E) penetration pricing strategy
F) prestige pricing
G) price lining strategy
H) price skimming strategy
I) product line pricing
J) variable pricing strategy

Correct Answer:

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