Essay
Match the term with its definition.
a.Channel of distribution
b.Copyright
c.Patent
d.Product
e.Product item
f.Product life cycle
g.Product line
h.Product mix
i.Product mix consistency
j.Product strategy
k.Sustainable competitive advantage
l.Warranty
-The way the product component of the marketing mix is used to achieve a business's objectives.
Correct Answer:

Verified
Correct Answer:
Verified
Q1: The product life cycle and competitive advantage
Q8: Match the term with its definition.<br>-A distribution
Q10: Channel management is synonymous with the term
Q10: Trademarks and service marks are legal terms
Q17: Match the term with its definition.<br>a.Agents/brokers<br>b.Common carriers<br>c.Contract
Q19: Match the term with its definition.<br>a.Brand<br>b.Brand image<br>c.Brand
Q32: Match the term with its definition.<br>-The overall
Q47: Patricia has developed a new product that
Q72: Match the term with its definition.<br>-The sum
Q87: After listing the six categories of major