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Match the Term with Its Definition

Question 72

Essay

Match the term with its definition.
a.Attitude
b.Culture
c.Customer experience management
d.Customer lifetime value
e.Customer relationship management
f.Motivations
g.Needs
h.Opinion leader
i.Perception
j.Perceptual categorisation
k.Reference group
l.Social classes
-An enduring opinion based on a combination of knowledge, feeling and behavioural tendencies.

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