Multiple Choice
The name of a new business should be:
A) simple,memorable,and descriptive of the benefits.
B) simple,memorable,and descriptive of the product.
C) the family name of the founder and descriptive of the product.
D) simple,memorable,and include the name of the founder.
Correct Answer:

Verified
Correct Answer:
Verified
Q25: Match the term with its definition.<br>-The fundamental
Q63: XYZ Corporation faces little competition for its
Q64: In the analysis of a market,the customer
Q65: Andrew is considering two models of cars.The
Q67: What determines whether the sales forecasting process
Q69: Match the term with its definition.Not all
Q71: Match:<br>a.actual product/service<br>b.augmented product/service<br>c.benefit variables<br>d.breakdown process<br>e.buildup process<br>f.core product/service<br>g.customer-oriented
Q72: Techniques used to collect primary data are
Q73: Match the term with its definition.Not all
Q93: Match the term with its definition.<br>-The process