Julie, Owner of a Bed and Breakfast Inn, Had Been

Multiple Choice

Julie, owner of a bed and breakfast inn, had been asked repeatedly to cater for events.Once she realised her kitchen was not being used during the latter part of the day, she started the catering company.This change is an example of:

A) recognising a hot trend and riding the wave.
B) combining two businesses into one to create a market opening.
C) beginning with a problem in mind.
D) considering ways to adapt a product or service to meet customer needs in a different way.