Mark Is the Owner of Delectable Delights, a Specialty Store

Multiple Choice

Mark is the owner of Delectable Delights, a specialty store offering chocolates, candies, and fruit baskets.After a recent analysis of the competitive environment, Mark concluded that three distinct consumer segments exist for his products - A, B and C consumers.In an effort to maximise the effectiveness of its strategy, Mark has decided to limit his efforts to fulfilling the needs of A consumers.He is employing a _____ strategy.

A) multi-segmentation
B) selective
C) focus
D) concentration