O-MY-U Once Had a Winning Team in Every College Sport

Multiple Choice

O-MY-U once had a winning team in every college sport.But athletes graduate and fortunes change.Attendance at the games dropped when the team had a losing season.Bob and Shirley found it difficult to attract enough guests to their bed-and-breakfast to cover their costs.How would Michael Porter explain this?

A) The focus strategy was imitated.
B) Demand disappeared.
C) The target segment lost its uniqueness.
D) New businesses sub-segmented the industry.