Manuel's Airline Company Wishes to Find Out How Well It

Multiple Choice

Manuel's airline company wishes to find out how well it is using the information obtained through its computerized approach to business operations. His airline has been tracking passenger meal ratings, baggage handling claims, and in-flight service ratings. The company wants to see if it is meeting its established goals. Manuel's company is actually searching for .

A) improved customer relationship management
B) improved knowledge management
C) feedback
D) outcome control
E) a strategy map of practices