Short Case Scenario 4-1

Essay

Short Case Scenario 4-1
Nokia Corporation, headquartered in Finland, is a world leader in the cell phone industry. Because much of Finland is heavily forested and sparsely populated, it is difficult and expensive to develop a land-based communication network. Nokia created Europe's first digital telephone network in 1982. Today, Nokia has 27 percent of the world market in cell phones, well ahead of their competition.
-Why might Nokia managers have preferred merely exporting over forming a licensing arrangement?