Short Case Scenario 6-1

Essay

Short Case Scenario 6-1
Steffi Graf has assumed leadership of Ace Products after many years of loyal service. Ace Products is an international manufacturer of copiers, printers, and fax machines. Historically, their customers have fallen into four groups: hospitals, small businesses, airlines, and state and local governments. After talking with her daughter, who has just completed her business degree, Steffi is beginning to wonder if reorganizing would benefit Ace Products. The organization chart shows that there is a Vice-President of Manufacturing, Vice-President of Accounting and Finance, and a Vice-President of Marketing; they all report to the President of Ace Products.
-Ace is a centralized organization.What does this mean?