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    Business Essentials Study Set 2
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    Exam 11: Marketing Processes and Consumer Behavior
  5. Question
    ________ Is the Ability of a Product to Satisfy a Human
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________ Is the Ability of a Product to Satisfy a Human

Question 86

Question 86

Multiple Choice

________ is the ability of a product to satisfy a human want or need.


A) Utility
B) Exchange
C) Value
D) Differentiation

Correct Answer:

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