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    Exam 11: Marketing Processes and Consumer Behavior
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    The Study of the Decision Process by Which Customers Come
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The Study of the Decision Process by Which Customers Come

Question 187

Question 187

Multiple Choice

The study of the decision process by which customers come to purchase and consume products is called ________.


A) marketing
B) segmentation
C) resource management
D) consumer behavior

Correct Answer:

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