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    Exam 11: Marketing Processes and Consumer Behavior
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    ________ Are the Qualities,tangible and Intangible,that a Company Builds into Its
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________ Are the Qualities,tangible and Intangible,that a Company Builds into Its

Question 96

Question 96

Multiple Choice

________ are the qualities,tangible and intangible,that a company builds into its products.


A) Features
B) Requirements
C) Benefits
D) Safety devices

Correct Answer:

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