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    Business Essentials Study Set 2
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    Exam 11: Marketing Processes and Consumer Behavior
  5. Question
    ________ Is a Promotional Method That Relies on Word of Mouth
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________ Is a Promotional Method That Relies on Word of Mouth

Question 211

Question 211

Multiple Choice

________ is a promotional method that relies on word of mouth to create awareness and interest about a product or idea.


A) Buzz marketing
B) Product placement
C) Licensed branding
D) Positioning

Correct Answer:

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