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    Exam 11: Marketing Processes and Consumer Behavior
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    Selling the Rights to Place a Brand Name on Products
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Selling the Rights to Place a Brand Name on Products

Question 201

Question 201

Multiple Choice

Selling the rights to place a brand name on products such as t-shirts is referred to as ________ brands.


A) international
B) national
C) licensed
D) private

Correct Answer:

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