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    Business Essentials Study Set 2
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    Exam 11: Marketing Processes and Consumer Behavior
  5. Question
    Reading the Relevant Issues of Consumer Reports Prior to Purchasing
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Reading the Relevant Issues of Consumer Reports Prior to Purchasing

Question 120

Question 120

Multiple Choice

Reading the relevant issues of Consumer Reports prior to purchasing a product is an example of what part of the consumer buying process?


A) problem/need recognition
B) information seeking
C) evaluation of alternatives
D) purchasing decision

Correct Answer:

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