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    Business Essentials Study Set 2
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    Exam 12: Pricing, Distributing, and Promoting Products
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    If a Firm's Goal Is to Place a New Product
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If a Firm's Goal Is to Place a New Product

Question 360

Question 360

Multiple Choice

If a firm's goal is to place a new product into the hands of as many consumers as possible quickly,then its best pricing strategy would be ________.


A) penetration pricing
B) psychological pricing
C) price lining
D) price skimming

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