If $f ( x ) = - 2 x ^ { 2 } + x$

Multiple Choice

If $f ( x ) = - 2 x ^ { 2 } + x$ , find the following limit, if it exists.
$$\lim _ { h \rightarrow 0 } \frac { f ( x + h ) - f ( x ) } { h }$$

A) $- 4 x + 1$
B) $- 2 x + 1$
C) $2 x + 1$
D) $- 4 x$
E) The limit does not exist.