As Part of Concept Generation, a Company May Use Focus

Multiple Choice

As part of concept generation, a company may use focus groups. A focus group will typically comprise:

A) Staff who take apart competitors' services/products and focus on how they have been made
B) People identified at random by street market researchers
C) Contact staff in a service organisation or the salesperson in a product-orientated organisation
D) Seven to ten participants who are unfamiliar with each other and have certain characteristics in common that relate to the particular topic