Multiple Choice
To facilitate market segmentation by identifying subjects or individuals who have similar needs, lifestyles or responses to marketing strategies, which of the following statistical procedures would be appropriate?
A) Multidimensional scaling
B) Discriminant analysis
C) Cluster analysis
D) Factor analysis
Correct Answer:
Verified
Correct Answer:
Verified
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Q25: In multidimensional scaling, the labelling of the
Q26: When using interdependence methods of analysis, no
Q28: In factor analysis, which of the following
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