Multiple Choice
Which of the following statements about multidimensional scaling is not true?
A) It shows how objects are perceived by consumers through a visual display.
B) The perceptual difference among objects is reflected in the relative distance among objects in the multidimensional space.
C) It provides a means of measuring objects in multidimensional space on the basis of measures of the similarity of objects.
D) The labelling of the dimension axis is statistically determined.
Correct Answer:
Verified
Correct Answer:
Verified
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