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Suppose a Researcher Wished to Determine Whether Sales Had Improved

Question 18

Multiple Choice

Suppose a researcher wished to determine whether sales had improved since a recent promotions campaign by comparing the sales averages before and after the campaign to evaluate its effectiveness. Which of the following statistical tests would you suggest?


A) One-sample t-test
B) Independent samples t-test
C) Paired-samples t-test
D) ANOVA

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