Years Ago,Arm & Hammer Baking Soda Convinced Millions of Homemakers

Multiple Choice

Years ago,Arm & Hammer baking soda convinced millions of homemakers that their product could be effective in keeping refrigerators smelling fresh.After years of languishing sales,this campaign led to a huge increase in sales of a simple,basic product.This is a classic example of a _____ strategy.

A) market development
B) product development
C) market penetration
D) product penetration
E) divestment