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When McDonald's Introduced Yogurt Parfaits,entrée Salads,and Fruit to Offer Their

Question 134

Multiple Choice

When McDonald's introduced yogurt parfaits,entrée salads,and fruit to offer their current customers more healthy options,the company was engaging in a _____ strategy.


A) vertical integration
B) market penetration
C) diversification
D) product development
E) market development

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