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    Essentials of Marketing
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    Exam 2: Strategic Planning for Competitive Advantage
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    All of the Following Are Elements of the Marketing Plan
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All of the Following Are Elements of the Marketing Plan

Question 8

Question 8

Multiple Choice

All of the following are elements of the marketing plan EXCEPT:


A) business mission statement
B) situation analysis
C) target market strategy
D) marketing mix
E) portfolio analysis

Correct Answer:

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