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    Essentials of Marketing
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    Exam 2: Strategic Planning for Competitive Advantage
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    An Advantage That Cannot Be Copied by the Competition Is
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An Advantage That Cannot Be Copied by the Competition Is

Question 162

Question 162

Multiple Choice

An advantage that cannot be copied by the competition is called a(n) _____ competitive advantage.


A) sustainable
B) monopolistic
C) primary
D) unique
E) dominant

Correct Answer:

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