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Wendy's 99¢ Everyday Value Menu Offers Several of the Chain's

Question 71

Multiple Choice

Wendy's 99¢ Everyday Value Menu offers several of the chain's most popular menu items for 99 cents each.This new strategy reflects a change in the _____ element of its marketing mix.


A) price
B) production
C) product
D) distribution
E) target market

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