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    Marketing Research Study Set 5
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    Exam 5: Survey Research
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    Of the Following Survey Methods Listed, Which Is Likely to Result
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Of the Following Survey Methods Listed, Which Is Likely to Result

Question 14

Question 14

Multiple Choice

Of the following survey methods listed, which is likely to result in the lowest item nonresponse rate?


A) Mail survey
B) Door-to-door interview
C) Telephone interview
D) Mall intercept interview

Correct Answer:

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