One Potential Drawback of Cause-Related Marketing Is That

Multiple Choice

One potential drawback of cause-related marketing is that:

A) consumers do not purchase products that support causes they themselves do not support
B) businesses that participate in such programs generally experience a loss in market share
C) customers suspect that firms usually raise their prices to "offset" the donations they provide to charity
D) using a cause simply to sell more of a product can hurt both the cause and the company
E) None of the above;there are no drawbacks to cause-related marketing.