Lee Siracca Owns Two Horses,brews His Own Beer,participates in the Civic

Multiple Choice

Lee Siracca owns two horses,brews his own beer,participates in the civic arts commission,enjoys talk radio,hikes on wilderness trails,and competes in rodeos.All of these diverse needs and interests influence his choices of the goods and services he buys.Lee has a:

A) component lifestyle
B) demographically oriented lifestyle
C) multicultural demographic position
D) fragmented market orientation
E) segmented buying strategy